Social Media

A diagram shows a path to determining if you need to hire an ad agency to grow ROI.

Do You Need An Ad Agency – 13 Reasons You Might

By | Lead Generation, Pay Per Click, Social Media | No Comments

Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.

We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?

If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward. 
Read More

a video used to market business is exploding of of a screen and onto the background.

7 Essential Video Marketing Strategy Tips For 2018

By | Content Marketing, Social Media | No Comments

Video marketing strategy will be more than a buzzword this year. By 2019, 80% of global consumer internet traffic will be commandeered by video. With demand for video going nowhere but up, it’s vital that you get your video marketing chops up to speed this year. Check out these 7 essential video marketing tips 2018 to ensure you’re making the most of video growth. Read More

standard facebook ads banner with white text on blue background

Outsourcing Facebook Advertising

By | Lead Generation, Social Media | No Comments

One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More

digital marketing campaigns broken by a ruler

What New Updates Pose the Biggest Threat to Your Digital Marketing Campaigns?

By | Content Marketing, SEO, Social Media | No Comments

Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More

7 Reasons To Outsource Your B2B Marketing

By | Lead Generation, Pay Per Click, Social Media | No Comments

B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.

Does this describe your marketing department?

If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More

Some tips for facebook makes it look like a Garden that needs tilled

5 Easy Ways To Improve Facebook Results

By | Lead Generation, Social Media | No Comments

Facebook is one of the most popular places to maximize your marketing efforts and get serious ROI. Some say Facebook organic reach is dead, and everything is a now a “pay to play” model. We don’t think this is true, because our clients are seeing great results with creating Facebook audiences and growing those groups. To help, we put together some easy tips our clients have been using to improve their Facebook results. Read More

Outsourcing Digital Marketing To Support Executive Staff

By | Content Marketing, Lead Generation, Pay Per Click, SEO, Social Media | One Comment

In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More

social media sites are all shown with a like button which is blue

Social Clutter: Unraveling Social Media

By | Lead Generation, Social Media | No Comments

What social outlets are worth your time?

The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building, not to mention effective digital reputation management. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business.

But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook page, set up a Pinterest account and start taking pictures on Instagram, or spend time on Twitter every hour of the day? The answer may lie in understanding who is using these channels most and how they are using them. Read More

a list of things to outsource are shown on a white board

78 Marketing Tasks To Outsource Right Now

By | Content Marketing, Pay Per Click, SEO, Social Media | No Comments

(note: This post originated at QuickSprout on June 29th, 2016)

If you’re like me, you stay busy.

Running a business (or a marketing department) is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming.

If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day! Read More

Likes don't matter for small business, sales from Facebook matter as shown here.

Facebook Marketing For Small Businesses

By | Content Marketing, Lead Generation, Social Media | No Comments

If your small business could only spend time with one marketing vehicle, what would it be? A managed PPC campaign? Ongoing SEO for your website? Good old fashioned direct mail?

If Facebook advertising isn’t top of mind…maybe it should be. The targeting options available through Facebook are SO refined, that finding ideal prospects with targeted offers can yield incredible results without incredible spend. Using Google Adwords to get traffic to your website might cost you $10 or even $20 a click. What if I told you that you could get tens to even hundreds of real, interested visitors to your site for not much more than that using Facebook? Not to mention, you can nail down your online reputation as well. Check out some sample results below:
Facebook Small Biz Ad
Let’s take a closer look at how this can work for your business. Getting targeted traffic from Facebook isn’t rocket science, but there’s some key considerations in the approach that will determine if this makes money for you, or just wastes your time. Of course, I want to help you do the prior, not that latter. First, let’s consider what you really want to do.

Traffic is KING. Choose wisely!

Right off the bat, there’s suggestions and options for what to do. Do you want to drive traffic to your website? Get people to install an app? Increase the number of likes to your page so that over time you have a larger Facebook community? All of these are key for a good website marketing strategy, as they lead to conversions on-site down the road.

If you’re looking for RGA (revenue generating activity), focus on clicks to your website. Then ensure the page you take them to is primed for conversion.  Get remarketing code on the page so you can follow users with additional messaging. Make sure you make it easy for them to opt-in to your newsletter or take part in a Facebook-only offer (hint: this is a great conversion tool). Capture their address and phone number with a short from as part of the offer. This isn’t small biz marketing 101 stuff, but you need to know how to do it to make Facebook a lead driver.

The goal is traffic. Qualified traffic, with a real interest in what you’re selling, at a low cost. Making hay with that traffic comes in other ways. Don’t rely on Facebook to SELL for you, rather to SET UP THE SALE. See screenshot below for selection items:

using facebook as a marketing tool requires choosing the right options, as shown here

Now, there are some outfits that have become incredible advocates for using Facebook in a different way. They suggest spending time and resources cultivating a cult-like following for your pages, and marketing over and over to people who already like your page, your brand, etc. My personal take is that unless you have a business that offers the chance or frequent repeat business, there’s a lot of wasted spend here. If you’re a service company (a roofer, house painter, locksmith, remodeling company, etc) and you may not see customers more than once every 3 years or so…this isn’t going to cut it for you. You need to generate leads with a fresh pipeline of prospects. That’s what I’m suggesting. If you need to outsource your Facebook advertising (or other digital marketing tactics), then do it.

Targeting demographics and psychographics…

This is where the rubber meets the road in terms of Facebook being a legitimate marketing tool for small business…getting interests and behaviors right. This is especially important in light of Facebook’s recent relevancy score implementation. If you can’t find target correctly, it will cost you. It may even make this vehicle worthless. If you do it right…you’ll be rewarded with impressions and traffic that vastly outperform the “estimated impressions” shown prior to starting.

This rabbit hole is deep. You can target so much on Facebook. The goal is getting as refined as possible while STILL having a large user base. (NOTE: This can be tricky for small businesses in a tight geographic area, especially if you only target people in a suburb or small town, or if your product is SO niche that layering in several interests or behaviors leaves you with less than 1,000 targeted users). Fear not. There is always a solution. Sometimes it just requires looking at the problem in a different way. Crafting a different landing page. Tweaking an offer just for Facebook (hint: as noted above, this is a REALLY good idea). Screenshot below of sample targeting:

Facebook marketing for small business 3

Other key elements include the ad (promoted post) itself, and the budget selection. These are critical to performance as well, but for the sake of brevity we won’t dive right in. Long story short, if your small business isn’t using Facebook to drive more leads and sales, consider a digital marketing partner that can put you in this space quickly. Contact us today to learn more!