Facebook Ads. If you are a modern marketing agency, you’re using the platform. And if you’re a modern agency client, you want to know what ads are working and just what they are doing. Chances are you’ve been shown some KPI’s that have included relevance score. Read More
How can marketing support sales…this is a question we get really frequently from both B2B and B2C companies. Usually mid-sized businesses or growth-stage businesses that have hit a slow-down in terms of growth. Or, sometimes they’re older industries that haven’t done a ton of “modern marketing” and are still finding their way. Regardless, there’s a few things that we’ve found are universal in terms of how marketing can support sales… Read More
Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.
We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?
If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward.
Video marketing strategy will be more than a buzzword this year. By 2019, 80% of global consumer internet traffic will be commandeered by video. With demand for video going nowhere but up, it’s vital that you get your video marketing chops up to speed this year. Check out these 7 essential video marketing tips 2018 to ensure you’re making the most of video growth. Read More
One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More
Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More
B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.
Does this describe your marketing department?
If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More
Facebook is one of the most popular places to maximize your marketing efforts and get serious ROI. Some say Facebook organic reach is dead, and everything is a now a “pay to play” model. We don’t think this is true, because our clients are seeing great results with creating Facebook audiences and growing those groups. To help, we put together some easy tips our clients have been using to improve their Facebook results. Read More
In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More
What social outlets are worth your time?
The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building, not to mention effective digital reputation management. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business.
But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook page, set up a Pinterest account and start taking pictures on Instagram, or spend time on Twitter every hour of the day? The answer may lie in understanding who is using these channels most and how they are using them. Read More