The Search Solutions LLC Digital Marketing Blog

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12 Questions A Digital Marketing Consultant Can Answer

By | Content Marketing, Retargeting | 2 Comments

Hiring a marketing consultant, digital or otherwise, is a smart move when you have questions that need answered. If you’re on the cusp of staffing up your marketing department, or moving forward with a large marketing campaign, ad spend or online initiative, it’s good to get a few things answered first.

Even if you have staff in place, digital marketing consultants have expertise that most  employees won’t have. You can get a year’s worth of value out of a 10 or 20 hour engagement with a professional consultant. It’s possible that your company is missing opportunity every month on wasted spend or gaps in your overall plan.

But the real value comes from getting tough questions answered. If you aren’t sure what (or who) is really valuable, an independent 3rd party consultant can help you figure it out quickly.  Here’s X other questions that digital consultants can answer for you… Read More

Should You Hire Marketing Staff Or Use A Marketing Agency?

By | Content Marketing, Pay Per Click, SEO | One Comment

(note: This post originated at Marketing Land on November 28th)

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make.

Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

With that in mind, I’m going to try to take off my digital marketing agency hat and tell you the honest differences that come with both approaches. Read More

a business owner is surrounded by an outline of marketing staff that's been replaced

Why Replacing Your Marketing Staff Is So Hard

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

During a recent consulting session with a new client in the IT services space, we got into the “tough stuff” pretty quickly with their President. We’d flown through the first 15 minutes of the video chat…what they’d been doing previously, what the numbers looked like, how they handled metrics and reporting, etc.

One simple question that we always ask hit him like a vintage Mike Tyson uppercut. What we asked was “does your marketing budget include the salary of your marketing staff?” The question hung in the air for a few seconds. His expression changed, his voice lowered. The tone of the meeting pivoted instantly. “No, it doesn’t” he finally answered. Read More

diagram of what programmatic advertising is and how it works

What Is Programmatic Advertising?

By | Lead Generation, Pay Per Click, Retargeting | One Comment

If you’re involved with the advertising and marketing for your company, especially digital marketing, chances are you’ve at least heard of programmatic advertising. Although the technology has been around for several years, most mid-sized companies aren’t utilizing programmatic buying. Those that are leveraging it often outsource their programmatic advertising to an agency or other digital marketing partner. Why? Because its complex. And it’s just one piece of the online advertising puzzle. It’s hard for many marketing decision makers to decipher if it’s worthwhile or not. Plus, much like other digital marketing initiatives, just ‘doing it’ won’t generate results without all the pieces in place. Read More

Outsourcing Digital Marketing To Support Executive Staff

By | Content Marketing, Lead Generation, Pay Per Click, SEO, Social Media | One Comment

In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More

man in his 50's a fitness writer and blogger poses for a picture

Four Personas Of Freelance Digital Marketing Talent

By | Content Marketing, Lead Generation, SEO | No Comments

If you’re like most business owners, when you hear the term “digital marketing” and “outsourced” in the same sentence, you instantly think of a fresh-out-of-college techie with some basic web design experience. And that is largely true. Many young people with digital skills are bucking the traditional job market in favor of the gig economy. They crave project-based work and freelance work that doesn’t require a commute, a 9 to 5 and an office setting. Read More

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