The Search Solutions LLC Digital Marketing Blog

7 Reasons To Outsource Your B2B Marketing

By | Lead Generation, Pay Per Click, Social Media | No Comments

B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.

Does this describe your marketing department?

If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More

marketing ROI is shown as a tablet with bar graphs pointing up, up, up!

Marketing ROI: What Works in 2017?

By | Lead Generation, Pay Per Click | No Comments

Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.

But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More

a tablet with sales trending up shows digital marketing results from a Facebook and AdWords campaign

Mandatory: Digital Marketing That Produces Results

By | Content Marketing, Lead Generation, SEO | No Comments

It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More

an outsourced digital marketing agency is in a room doing work

Ad Agencies Versus Outsourced Digital Marketing Agencies

By | Content Marketing, Lead Generation | No Comments

Conventional ad agencies can be frustratingly opaque about the work they do and what results that work actually has on their bottom line. Client organizations merely receive an invoice for hours worked without any indication of how those hours have served their bottom line. Lots of  “tasks” and “meetings” and “concepting”. But little in the way of ROI. That’s why outsourced digital marketing agencies have become so popular… Read More

a row of pie charts and graphs show how to outsource marketing to get positive ROI

Should You OutSource Marketing? Behind The Numbers

By | Content Marketing, Lead Generation | No Comments

One of the biggest questions C-level decision makers and business owners face each year is how to deal with their largest financial line item (and most important investment) – people. People drive organizations from both the top down and the bottom up. They are its lifeblood. However, having the RIGHT people in the RIGHT roles is what propels a business forward. Enter the marketing department. How many people do we need? What roles are critical? Should we outsource our marketing – any or all of it? Let’s go behind the numbers and reverse-engineer salary and revenue expectations. Read More

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