The Search Solutions LLC Digital Marketing Blog

Should You Hire Marketing Staff Or Use A Marketing Agency?

By | Content Marketing, Pay Per Click, SEO | One Comment

(note: This post originated at Marketing Land on November 28th)

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make.

Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

With that in mind, I’m going to try to take off my digital marketing agency hat and tell you the honest differences that come with both approaches. Read More

a business owner is surrounded by an outline of marketing staff that's been replaced

Why Replacing Your Marketing Staff Is So Hard

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

During a recent consulting session with a new client in the IT services space, we got into the “tough stuff” pretty quickly with their President. We’d flown through the first 15 minutes of the video chat…what they’d been doing previously, what the numbers looked like, how they handled metrics and reporting, etc.

One simple question that we always ask hit him like a vintage Mike Tyson uppercut. What we asked was “does your marketing budget include the salary of your marketing staff?” The question hung in the air for a few seconds. His expression changed, his voice lowered. The tone of the meeting pivoted instantly. “No, it doesn’t” he finally answered. Read More

diagram of what programmatic advertising is and how it works

What Is Programmatic Advertising?

By | Lead Generation, Pay Per Click, Retargeting | One Comment

If you’re involved with the advertising and marketing for your company, especially digital marketing, chances are you’ve at least heard of programmatic advertising. Although the technology has been around for several years, most mid-sized companies aren’t utilizing programmatic buying. Those that are leveraging it often outsource their programmatic advertising to an agency or other digital marketing partner. Why? Because its complex. And it’s just one piece of the online advertising puzzle. It’s hard for many marketing decision makers to decipher if it’s worthwhile or not. Plus, much like other digital marketing initiatives, just ‘doing it’ won’t generate results without all the pieces in place. Read More

Outsourcing Digital Marketing To Support Executive Staff

By | Content Marketing, Lead Generation, Pay Per Click, SEO, Social Media | One Comment

In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More

man in his 50's a fitness writer and blogger poses for a picture

Four Personas Of Freelance Digital Marketing Talent

By | Content Marketing, Lead Generation, SEO | No Comments

If you’re like most business owners, when you hear the term “digital marketing” and “outsourced” in the same sentence, you instantly think of a fresh-out-of-college techie with some basic web design experience. And that is largely true. Many young people with digital skills are bucking the traditional job market in favor of the gig economy. They crave project-based work and freelance work that doesn’t require a commute, a 9 to 5 and an office setting. Read More

social media sites are all shown with a like button which is blue

Social Clutter: Unraveling Social Media

By | Lead Generation, Social Media | No Comments

What social outlets are worth your time?

The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building, not to mention effective digital reputation management. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business.

But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook page, set up a Pinterest account and start taking pictures on Instagram, or spend time on Twitter every hour of the day? The answer may lie in understanding who is using these channels most and how they are using them. Read More

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