Video marketing strategy will be more than a buzzword this year. By 2019, 80% of global consumer internet traffic will be commandeered by video. With demand for video going nowhere but up, it’s vital that you get your video marketing chops up to speed this year. Check out these 7 essential video marketing tips 2018 to ensure you’re making the most of video growth. Read More
One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More
Marketing departments and their staff are always pressed for time. Not only that, their time is pressed to produce results. Focusing on top level strategy and key initiatives are where time is best spent. One of the best ways to “keep focused” is by finding marketing tasks to outsource that end up taking too much time or technical expertise. Read More
2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.
If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More
Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More
Search engine optimization, or SEO as it is more commonly known, can be very intimidating. There’s always someone saying its dead or about to die. There’s always someone saying they have a not new way to manipulate Goole and BING into sending you more traffic with their new SEO tactics.
It sounds super technical, almost to the point where you might feel the need to get a background in programming and computer engineering just to get the gist. In reality, there are some very basic marketing concepts behind every SEO tactic, you just have to cut through the tech lingo to find them.
Let’s start with the basics. The first thing you need to do is… Read More