The Search Solutions LLC Digital Marketing Blog

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The Easy To Follow Guide To Website Marketing

By | Content Marketing, Lead Generation, Pay Per Click | 9 Comments

The Internet is a vast, ever-growing entity. It has fundamentally changed nearly every aspect of our lives. Think for a second about how social media has changed how we interact with friends, family, co-workers, and communities.  Look up how much retail business happens online during Cyber Monday alone…it’s staggering. It’s really pretty amazing that a technology in its infancy just 20 years ago is now a crucial part of our day-to-day lives.

Websites are at the core of our day-to-day business lives as well. Apps, virtual reality and augmented reality experiences are also fighting for “time” with prospective customers, but business websites remain a primary cog in the wheel of financial success. Website marketing, not surprisingly, is more important than ever.  But how do you create real, qualified traffic to your site in a way that’s cost effective (meaning, in a way that generates positive ROI)? Read More

A master image of gmail native ads you may seen in your inbox

What Are Gmail Native Ads?

By | Pay Per Click | 4 Comments

Gmail Native Ads, formerly known as Gmail sponsored promotions, aren’t really new. They’ve been around since 2013 (Beta) and were widely introduced in early 2015. BUT…their appearance and targeting has changed. And therein lies all the value.

These ads appear in a Gmail user’s inbox, above their emails as clickable ads that look like emails. Upon click, this clever design expands into a variety of ad formats, such as the example below: Read More

an image of a digital marketing consultant with a whiteboard that looks at SEO, PPC and Facebook as well as email

12 Questions A Digital Marketing Consultant Can Answer

By | Content Marketing, Retargeting | 2 Comments

Hiring a marketing consultant, digital or otherwise, is a smart move when you have questions that need answered. If you’re on the cusp of staffing up your marketing department, or moving forward with a large marketing campaign, ad spend or online initiative, it’s good to get a few things answered first.

Even if you have staff in place, digital marketing consultants have expertise that most  employees won’t have. You can get a year’s worth of value out of a 10 or 20 hour engagement with a professional consultant. It’s possible that your company is missing opportunity every month on wasted spend or gaps in your overall plan.

But the real value comes from getting tough questions answered. If you aren’t sure what (or who) is really valuable, an independent 3rd party consultant can help you figure it out quickly.  Here’s X other questions that digital consultants can answer for you… Read More

Should You Hire Marketing Staff Or Use A Marketing Agency?

By | Content Marketing, Pay Per Click, SEO | One Comment

(note: This post originated at Marketing Land on November 28th)

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make.

Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

With that in mind, I’m going to try to take off my digital marketing agency hat and tell you the honest differences that come with both approaches. Read More

a business owner is surrounded by an outline of marketing staff that's been replaced

Why Replacing Your Marketing Staff Is So Hard

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

During a recent consulting session with a new client in the IT services space, we got into the “tough stuff” pretty quickly with their President. We’d flown through the first 15 minutes of the video chat…what they’d been doing previously, what the numbers looked like, how they handled metrics and reporting, etc.

One simple question that we always ask hit him like a vintage Mike Tyson uppercut. What we asked was “does your marketing budget include the salary of your marketing staff?” The question hung in the air for a few seconds. His expression changed, his voice lowered. The tone of the meeting pivoted instantly. “No, it doesn’t” he finally answered. Read More

diagram of what programmatic advertising is and how it works

What Is Programmatic Advertising?

By | Lead Generation, Pay Per Click, Retargeting | One Comment

If you’re involved with the advertising and marketing for your company, especially digital marketing, chances are you’ve at least heard of programmatic advertising. Although the technology has been around for several years, most mid-sized companies aren’t utilizing programmatic buying. Those that are leveraging it often outsource their programmatic advertising to an agency or other digital marketing partner. Why? Because its complex. And it’s just one piece of the online advertising puzzle. It’s hard for many marketing decision makers to decipher if it’s worthwhile or not. Plus, much like other digital marketing initiatives, just ‘doing it’ won’t generate results without all the pieces in place. Read More

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