The Search Solutions LLC Digital Marketing Blog

2018 digital marketing is represented as a wall to break through with a hammer

8 Digital marketing best practices for 2018

By | Content Marketing, Lead Generation | No Comments

2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.

If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More

digital marketing campaigns broken by a ruler

What New Updates Pose the Biggest Threat to Your Digital Marketing Campaigns?

By | Content Marketing, SEO, Social Media | No Comments

Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More

Marketing Basics Behind Common SEO Tactics

By | Content Marketing, SEO | No Comments

Search engine optimization, or SEO as it is more commonly known, can be very intimidating. There’s always someone saying its dead or about to die. There’s always someone saying they have a not new way to manipulate Goole and BING into sending you more traffic with their new SEO tactics.

It sounds super technical, almost to the point where you might feel the need to get a background in programming and computer engineering just to get the gist. In reality, there are some very basic marketing concepts behind every SEO tactic, you just have to cut through the tech lingo to find them.

Let’s start with the basics. The first thing you need to do is… Read More

Outsourced content marketing is shown as a group of report and busy work icons.

5 Reasons To Outsource Your Content Marketing

By | Content Marketing | No Comments

Almost every business website has a blog. If yours doesn’t, it should. It really doesn’t matter what your vertical is…your thoughts are just as important as your products. Your website and blog serve as the linchpin of digital marketing. They connect readers with your key product/service pages through long-form ideas and content. Your online visibility, your position in your industry as a “leader” and even your website rankings all depend on your ability to put your best content forward with the only digital asset you completely control. Your blog is your opportunity to shine; but to see the best results, you may need a little outside help. Read More

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