The Search Solutions LLC Digital Marketing Blog

Google Lead Form Extensions Now Available in BETA

By | Lead Generation, Pay Per Click | No Comments

Google has rolled out a new feature for Google Ads users – the lead form extension. (NOTE: Soon users will also be able to use actual on-ad lead forms, similar to Facebook Lead Cards. This is still in BETA).

For now, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provide their contact information directly through your ad on the SERP. This replaces the need for a user to visit your mobile site to convert. If the searcher is signed into their Google account, they’ll reach a Google-hosted form already pre-populated with their contact details and can immediately convert with one click. This is email only at the moment (for the extension). Full lead cards may collect more information!

Google’s new lead form extensions stick out on the smaller mobile SERP, make your search ads larger, and help users convert faster and easier! Like all ad extensions, you only pay when a user clicks on your lead form extension. Additionally, your lead form extension is not guaranteed to show all the time and is more likely to show in top positions.
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marketing supports sales by pulling two groups of gears in an image

How Can Marketing Support Sales? 5 Easy Wins

By | Content Marketing, Pay Per Click, Social Media | No Comments

How can marketing support sales…this is a question we get really frequently from both B2B and B2C companies. Usually mid-sized businesses or growth-stage businesses that have hit a slow-down in terms of growth. Or, sometimes they’re older industries that haven’t done a ton of “modern marketing” and are still finding their way.  Regardless, there’s a few things that we’ve found are universal in terms of how marketing can support sales… Read More

speed optimization is shown ad gadgets and images on a blue background

Speed Optimization Tips For Businesses Using WordPress Websites

By | SEO, website design | No Comments

More and more business owners and C-level decision makers are turning to WordPress. It’s so much more than the ‘blogging platform’ it was 7 or 8 years ago. WordPress has incredible resources for businesses that need their websites to sell product, generate leads, tell their story and increase their share of voice.

In today’s internet world where countless new websites pop up on a daily basis and competition is fierce, website speed is critical. This CAN be a real strong-suit for WordPress (WP). If you’re a WP website owner, then your page load speed is probably something you think about at least once in awhile – and if not, it should be. As a matter of fact, website speed is one of the biggest influences on the experience your visitors have…and if they’ll buy from you (or ever visit again). In addition, the speed with which your site loads will impact bounce rates, clickthroughs and conversions. Consequently, organic search value is at risk. Read More

a young CMO is frustrated that marketing is failing and puts his hands on his face.

Why Your Marketing Is Failing (7 Reasons)

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.

They aren’t.

You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
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