The Search Solutions LLC Digital Marketing Blog

a young CMO is frustrated that marketing is failing and puts his hands on his face.

Why Your Marketing Is Failing (7 Reasons)

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.

They aren’t.

You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
Read More

A diagram shows a path to determining if you need to hire an ad agency to grow ROI.

Do You Need An Ad Agency – 13 Reasons You Might

By | Lead Generation, Pay Per Click, Social Media | No Comments

Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.

We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?

If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward. 
Read More

An image shows how changes to AdWords will help showing increased ROI, likes and sales.

New Changes To AdWords

By | Lead Generation, Pay Per Click, Retargeting | No Comments

If you spend time in the day-to-day management of Google AdWords (Soon to be rebranded as Google Ads), you know changes to AdWords are coming – or have already come. The good news: the AdWords interface has many exciting new features that should enhance your digital marketing performance. The bad news: You are going to start from scratch regarding where things live, how you access data, and how data is “shown” in a broader sense. Read More

a video used to market business is exploding of of a screen and onto the background.

7 Essential Video Marketing Strategy Tips For 2018

By | Content Marketing, Social Media | No Comments

Video marketing strategy will be more than a buzzword this year. By 2019, 80% of global consumer internet traffic will be commandeered by video. With demand for video going nowhere but up, it’s vital that you get your video marketing chops up to speed this year. Check out these 7 essential video marketing tips 2018 to ensure you’re making the most of video growth. Read More

standard facebook ads banner with white text on blue background

Outsourcing Facebook Advertising

By | Lead Generation, Social Media | No Comments

One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More

“Lets talk about it.”

Use the form below to start a conversation now.