How can marketing support sales…this is a question we get really frequently from both B2B and B2C companies. Usually mid-sized businesses or growth-stage businesses that have hit a slow-down in terms of growth. Or, sometimes they’re older industries that haven’t done a ton of “modern marketing” and are still finding their way. Regardless, there’s a few things that we’ve found are universal in terms of how marketing can support sales… Read More
More and more business owners and C-level decision makers are turning to WordPress. It’s so much more than the ‘blogging platform’ it was 7 or 8 years ago. WordPress has incredible resources for businesses that need their websites to sell product, generate leads, tell their story and increase their share of voice.
In today’s internet world where countless new websites pop up on a daily basis and competition is fierce, website speed is critical. This CAN be a real strong-suit for WordPress (WP). If you’re a WP website owner, then your page load speed is probably something you think about at least once in awhile – and if not, it should be. As a matter of fact, website speed is one of the biggest influences on the experience your visitors have…and if they’ll buy from you (or ever visit again). In addition, the speed with which your site loads will impact bounce rates, clickthroughs and conversions. Consequently, organic search value is at risk. Read More
Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.
You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.
We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?
If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward.
If you spend time in the day-to-day management of Google AdWords (Soon to be rebranded as Google Ads), you know changes to AdWords are coming – or have already come. The good news: the AdWords interface has many exciting new features that should enhance your digital marketing performance. The bad news: You are going to start from scratch regarding where things live, how you access data, and how data is “shown” in a broader sense. Read More
Video marketing strategy will be more than a buzzword this year. By 2019, 80% of global consumer internet traffic will be commandeered by video. With demand for video going nowhere but up, it’s vital that you get your video marketing chops up to speed this year. Check out these 7 essential video marketing tips 2018 to ensure you’re making the most of video growth. Read More