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SEO

digital marketing campaigns broken by a ruler

What New Updates Pose the Biggest Threat to Your Digital Marketing Campaigns?

By | Content Marketing, SEO, Social Media | No Comments

Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More

Marketing Basics Behind Common SEO Tactics

By | Content Marketing, SEO | No Comments

Search engine optimization, or SEO as it is more commonly known, can be very intimidating. There’s always someone saying its dead or about to die. There’s always someone saying they have a not new way to manipulate Goole and BING into sending you more traffic with their new SEO tactics.

It sounds super technical, almost to the point where you might feel the need to get a background in programming and computer engineering just to get the gist. In reality, there are some very basic marketing concepts behind every SEO tactic, you just have to cut through the tech lingo to find them.

Let’s start with the basics. The first thing you need to do is… Read More

a tablet with sales trending up shows digital marketing results from a Facebook and AdWords campaign

Mandatory: Digital Marketing That Produces Results

By | Content Marketing, Lead Generation, SEO | No Comments

It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More

Should You Hire Marketing Staff Or Use A Marketing Agency?

By | Content Marketing, Pay Per Click, SEO | One Comment

(note: This post originated at Marketing Land on November 28th)

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make.

Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

With that in mind, I’m going to try to take off my digital marketing agency hat and tell you the honest differences that come with both approaches. Read More

Outsourcing Digital Marketing To Support Executive Staff

By | Content Marketing, Lead Generation, Pay Per Click, SEO, Social Media | One Comment

In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More

man in his 50's a fitness writer and blogger poses for a picture

Four Personas Of Freelance Digital Marketing Talent

By | Content Marketing, Lead Generation, SEO | No Comments

If you’re like most business owners, when you hear the term “digital marketing” and “outsourced” in the same sentence, you instantly think of a fresh-out-of-college techie with some basic web design experience. And that is largely true. Many young people with digital skills are bucking the traditional job market in favor of the gig economy. They crave project-based work and freelance work that doesn’t require a commute, a 9 to 5 and an office setting. Read More

A blue background on a whiteboard includes all the phrases related to outsourcing digital marketing

The Complete Guide To Outsourcing Digital Marketing

By | Content Marketing, Pay Per Click, SEO | One Comment

If you’re reading this, chances are you’re interested in outsourcing digital marketing, hiring a full-time digital employee, or some combination of both. This article is aimed at making your decision process easier. When does it make sense to outsource? What about outsourcing parts of an internal marketing function, but not all of it? Below we’ll answer some of these big questions. Read More

a list of things to outsource are shown on a white board

78 Marketing Tasks To Outsource Right Now

By | Content Marketing, Pay Per Click, SEO, Social Media | No Comments

(note: This post originated at QuickSprout on June 29th, 2016)

If you’re like me, you stay busy.

Running a business (or a marketing department) is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming.

If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day! Read More