One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More
2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.
If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More
B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.
Does this describe your marketing department?
If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More
Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.
But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More
It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More
There’s more than one way to skin a cat. And there’s more than one way to approach marketing for your business. Sometimes, it’s worthwhile to develop a full marketing department in-house, especially if you can keep salaries low and productivity high. But there’s a compelling case for using an outsourced marketing department also. Read More
Conventional ad agencies can be frustratingly opaque about the work they do and what results that work actually has on their bottom line. Client organizations merely receive an invoice for hours worked without any indication of how those hours have served their bottom line. Lots of “tasks” and “meetings” and “concepting”. But little in the way of ROI. That’s why outsourced digital marketing agencies have become so popular… Read More
One of the biggest questions C-level decision makers and business owners face each year is how to deal with their largest financial line item (and most important investment) – people. People drive organizations from both the top down and the bottom up. They are its lifeblood. However, having the RIGHT people in the RIGHT roles is what propels a business forward. Enter the marketing department. How many people do we need? What roles are critical? Should we outsource our marketing – any or all of it? Let’s go behind the numbers and reverse-engineer salary and revenue expectations. Read More
Traditional ad agencies are in trouble, especially small ones. In an industry where your capital walks in and out of the door each day, the value you can bring a client all comes down to thought leadership. And real thought leadership comes from smart, talented people with a knack for making things happen (hence outsourced digital marketing firms claiming more marketshare from business of all sizes). These people aren’t created overnight. They evolve. And when they hit a certain point, they get sucked up into the vacuum of larger agencies. And after that? They branch out on their own to take their skills direct to customers, or they white label their work to agencies, reaping more of the financial benefit. Read More
Facebook is one of the most popular places to maximize your marketing efforts and get serious ROI. Some say Facebook organic reach is dead, and everything is a now a “pay to play” model. We don’t think this is true, because our clients are seeing great results with creating Facebook audiences and growing those groups. To help, we put together some easy tips our clients have been using to improve their Facebook results. Read More