Facebook Ads. If you are a modern marketing agency, you’re using the platform. And if you’re a modern agency client, you want to know what ads are working and just what they are doing. Chances are you’ve been shown some KPI’s that have included relevance score. Read More
Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.
You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.
We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?
If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward.
If you spend time in the day-to-day management of Google AdWords (Soon to be rebranded as Google Ads), you know changes to AdWords are coming – or have already come. The good news: the AdWords interface has many exciting new features that should enhance your digital marketing performance. The bad news: You are going to start from scratch regarding where things live, how you access data, and how data is “shown” in a broader sense. Read More
One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More
2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.
If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More
B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.
Does this describe your marketing department?
If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More
Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.
But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More
It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More
There’s more than one way to skin a cat. And there’s more than one way to approach marketing for your business. Sometimes, it’s worthwhile to develop a full marketing department in-house, especially if you can keep salaries low and productivity high. But there’s a compelling case for using an outsourced marketing department also. Read More