There’s more than one way to skin a cat. And there’s more than one way to approach marketing for your business. Sometimes, it’s worthwhile to develop a full marketing department in-house, especially if you can keep salaries low and productivity high. But there’s a compelling case for using an outsourced marketing department also. Read More
Conventional ad agencies can be frustratingly opaque about the work they do and what results that work actually has on their bottom line. Client organizations merely receive an invoice for hours worked without any indication of how those hours have served their bottom line. Lots of “tasks” and “meetings” and “concepting”. But little in the way of ROI. That’s why outsourced digital marketing agencies have become so popular… Read More
One of the biggest questions C-level decision makers and business owners face each year is how to deal with their largest financial line item (and most important investment) – people. People drive organizations from both the top down and the bottom up. They are its lifeblood. However, having the RIGHT people in the RIGHT roles is what propels a business forward. Enter the marketing department. How many people do we need? What roles are critical? Should we outsource our marketing – any or all of it? Let’s go behind the numbers and reverse-engineer salary and revenue expectations. Read More
Traditional ad agencies are in trouble, especially small ones. In an industry where your capital walks in and out of the door each day, the value you can bring a client all comes down to thought leadership. And real thought leadership comes from smart, talented people with a knack for making things happen (hence outsourced digital marketing firms claiming more marketshare from business of all sizes). These people aren’t created overnight. They evolve. And when they hit a certain point, they get sucked up into the vacuum of larger agencies. And after that? They branch out on their own to take their skills direct to customers, or they white label their work to agencies, reaping more of the financial benefit. Read More
Facebook is one of the most popular places to maximize your marketing efforts and get serious ROI. Some say Facebook organic reach is dead, and everything is a now a “pay to play” model. We don’t think this is true, because our clients are seeing great results with creating Facebook audiences and growing those groups. To help, we put together some easy tips our clients have been using to improve their Facebook results. Read More
The Internet is a vast, ever-growing entity. It has fundamentally changed nearly every aspect of our lives. Think for a second about how social media has changed how we interact with friends, family, co-workers, and communities. Look up how much retail business happens online during Cyber Monday alone…it’s staggering. It’s really pretty amazing that a technology in its infancy just 20 years ago is now a crucial part of our day-to-day lives.
Websites are at the core of our day-to-day business lives as well. Apps, virtual reality and augmented reality experiences are also fighting for “time” with prospective customers, but business websites remain a primary cog in the wheel of financial success. Website marketing, not surprisingly, is more important than ever. But how do you create real, qualified traffic to your site in a way that’s cost effective (meaning, in a way that generates positive ROI)? Read More
During a recent consulting session with a new client in the IT services space, we got into the “tough stuff” pretty quickly with their President. We’d flown through the first 15 minutes of the video chat…what they’d been doing previously, what the numbers looked like, how they handled metrics and reporting, etc.
One simple question that we always ask hit him like a vintage Mike Tyson uppercut. What we asked was “does your marketing budget include the salary of your marketing staff?” The question hung in the air for a few seconds. His expression changed, his voice lowered. The tone of the meeting pivoted instantly. “No, it doesn’t” he finally answered. Read More
If you’re involved with the advertising and marketing for your company, especially digital marketing, chances are you’ve at least heard of programmatic advertising. Although the technology has been around for several years, most mid-sized companies aren’t utilizing programmatic buying. Those that are leveraging it often outsource their programmatic advertising to an agency or other digital marketing partner. Why? Because its complex. And it’s just one piece of the online advertising puzzle. It’s hard for many marketing decision makers to decipher if it’s worthwhile or not. Plus, much like other digital marketing initiatives, just ‘doing it’ won’t generate results without all the pieces in place. Read More
In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More
If you’re like most business owners, when you hear the term “digital marketing” and “outsourced” in the same sentence, you instantly think of a fresh-out-of-college techie with some basic web design experience. And that is largely true. Many young people with digital skills are bucking the traditional job market in favor of the gig economy. They crave project-based work and freelance work that doesn’t require a commute, a 9 to 5 and an office setting. Read More