Category

Lead Generation

Google Lead Form Extensions Now Available in BETA

By | Lead Generation, Pay Per Click | No Comments

Google has rolled out a new feature for Google Ads users – the lead form extension. (NOTE: Soon users will also be able to use actual on-ad lead forms, similar to Facebook Lead Cards. This is still in BETA).

For now, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provide their contact information directly through your ad on the SERP. This replaces the need for a user to visit your mobile site to convert. If the searcher is signed into their Google account, they’ll reach a Google-hosted form already pre-populated with their contact details and can immediately convert with one click. This is email only at the moment (for the extension). Full lead cards may collect more information!

Google’s new lead form extensions stick out on the smaller mobile SERP, make your search ads larger, and help users convert faster and easier! Like all ad extensions, you only pay when a user clicks on your lead form extension. Additionally, your lead form extension is not guaranteed to show all the time and is more likely to show in top positions.
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a young CMO is frustrated that marketing is failing and puts his hands on his face.

Why Your Marketing Is Failing (7 Reasons)

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.

They aren’t.

You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
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A diagram shows a path to determining if you need to hire an ad agency to grow ROI.

Do You Need An Ad Agency – 13 Reasons You Might

By | Lead Generation, Pay Per Click, Social Media | No Comments

Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.

We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?

If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward. 
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An image shows how changes to AdWords will help showing increased ROI, likes and sales.

New Changes To AdWords

By | Lead Generation, Pay Per Click, Retargeting | No Comments

If you spend time in the day-to-day management of Google AdWords (Soon to be rebranded as Google Ads), you know changes to AdWords are coming – or have already come. The good news: the AdWords interface has many exciting new features that should enhance your digital marketing performance. The bad news: You are going to start from scratch regarding where things live, how you access data, and how data is “shown” in a broader sense. Read More

standard facebook ads banner with white text on blue background

Outsourcing Facebook Advertising

By | Lead Generation, Social Media | No Comments

One of the first questions any business has about social media outsourcing is the cost. The truth is that when it comes to outsourcing platforms such as Facebook, the cost varies widely based on a variety of factors. Some agencies may charge a flat monthly rate or use certain price models. A good digital marketing partner can discuss your business’s specific budget, needs, and goals, and will take all of this into account when setting up your plan. Some areas to focus on when considering if you’d outsource Facebook marketing or not include the following: Read More

2018 digital marketing is represented as a wall to break through with a hammer

8 Digital marketing best practices for 2018

By | Content Marketing, Lead Generation | No Comments

2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.

If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More

7 Reasons To Outsource Your B2B Marketing

By | Lead Generation, Pay Per Click, Social Media | No Comments

B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.

Does this describe your marketing department?

If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More

marketing ROI is shown as a tablet with bar graphs pointing up, up, up!

Marketing ROI: What Works in 2017?

By | Lead Generation, Pay Per Click | No Comments

Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.

But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More