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Content Marketing

Outsourced content marketing is shown as a group of report and busy work icons.

5 Reasons To Outsource Your Content Marketing

By | Content Marketing | No Comments

Almost every business website has a blog. If yours doesn’t, it should. It really doesn’t matter what your vertical is…your thoughts are just as important as your products. Your website and blog serve as the linchpin of digital marketing. They connect readers with your key product/service pages through long-form ideas and content. Your online visibility, your position in your industry as a “leader” and even your website rankings all depend on your ability to put your best content forward with the only digital asset you completely control. Your blog is your opportunity to shine; but to see the best results, you may need a little outside help. Read More

a tablet with sales trending up shows digital marketing results from a Facebook and AdWords campaign

Mandatory: Digital Marketing That Produces Results

By | Content Marketing, Lead Generation, SEO | No Comments

It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More

an outsourced digital marketing agency is in a room doing work

Ad Agencies Versus Outsourced Digital Marketing Agencies

By | Content Marketing, Lead Generation | No Comments

Conventional ad agencies can be frustratingly opaque about the work they do and what results that work actually has on their bottom line. Client organizations merely receive an invoice for hours worked without any indication of how those hours have served their bottom line. Lots of  “tasks” and “meetings” and “concepting”. But little in the way of ROI. That’s why outsourced digital marketing agencies have become so popular… Read More

a row of pie charts and graphs show how to outsource marketing to get positive ROI

Should You OutSource Marketing? Behind The Numbers

By | Content Marketing, Lead Generation | No Comments

One of the biggest questions C-level decision makers and business owners face each year is how to deal with their largest financial line item (and most important investment) – people. People drive organizations from both the top down and the bottom up. They are its lifeblood. However, having the RIGHT people in the RIGHT roles is what propels a business forward. Enter the marketing department. How many people do we need? What roles are critical? Should we outsource our marketing – any or all of it? Let’s go behind the numbers and reverse-engineer salary and revenue expectations. Read More

website marketing shown as a spider graph

The Easy To Follow Guide To Website Marketing

By | Content Marketing, Lead Generation, Pay Per Click | 9 Comments

The Internet is a vast, ever-growing entity. It has fundamentally changed nearly every aspect of our lives. Think for a second about how social media has changed how we interact with friends, family, co-workers, and communities.  Look up how much retail business happens online during Cyber Monday alone…it’s staggering. It’s really pretty amazing that a technology in its infancy just 20 years ago is now a crucial part of our day-to-day lives.

Websites are at the core of our day-to-day business lives as well. Apps, virtual reality and augmented reality experiences are also fighting for “time” with prospective customers, but business websites remain a primary cog in the wheel of financial success. Website marketing, not surprisingly, is more important than ever.  But how do you create real, qualified traffic to your site in a way that’s cost effective (meaning, in a way that generates positive ROI)? Read More

an image of a digital marketing consultant with a whiteboard that looks at SEO, PPC and Facebook as well as email

12 Questions A Digital Marketing Consultant Can Answer

By | Content Marketing, Retargeting | 2 Comments

Hiring a marketing consultant, digital or otherwise, is a smart move when you have questions that need answered. If you’re on the cusp of staffing up your marketing department, or moving forward with a large marketing campaign, ad spend or online initiative, it’s good to get a few things answered first.

Even if you have staff in place, digital marketing consultants have expertise that most  employees won’t have. You can get a year’s worth of value out of a 10 or 20 hour engagement with a professional consultant. It’s possible that your company is missing opportunity every month on wasted spend or gaps in your overall plan.

But the real value comes from getting tough questions answered. If you aren’t sure what (or who) is really valuable, an independent 3rd party consultant can help you figure it out quickly.  Here’s X other questions that digital consultants can answer for you… Read More

Should You Hire Marketing Staff Or Use A Marketing Agency?

By | Content Marketing, Pay Per Click, SEO | One Comment

(note: This post originated at Marketing Land on November 28th)

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make.

Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

With that in mind, I’m going to try to take off my digital marketing agency hat and tell you the honest differences that come with both approaches. Read More

a business owner is surrounded by an outline of marketing staff that's been replaced

Why Replacing Your Marketing Staff Is So Hard

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

During a recent consulting session with a new client in the IT services space, we got into the “tough stuff” pretty quickly with their President. We’d flown through the first 15 minutes of the video chat…what they’d been doing previously, what the numbers looked like, how they handled metrics and reporting, etc.

One simple question that we always ask hit him like a vintage Mike Tyson uppercut. What we asked was “does your marketing budget include the salary of your marketing staff?” The question hung in the air for a few seconds. His expression changed, his voice lowered. The tone of the meeting pivoted instantly. “No, it doesn’t” he finally answered. Read More

Outsourcing Digital Marketing To Support Executive Staff

By | Content Marketing, Lead Generation, Pay Per Click, SEO, Social Media | One Comment

In the business world, time is money. This is especially true for key executives. Their time needs to be spent on high-level strategy, developing key relationships and product innovation. Dealing with the day-to-day issues of entry and mid level employees, however, can drain their valuable time and energy. This is especially true with digital marketing. More and more companies are looking at outsourcing digital marketing to support executive staff. It might sound counterintuitive at first, dealing with a “vendor” instead of internal staff as a means to save time. After all, conversations are easier when held in person right? Read More