All Posts By

Jason Keeler

a young CMO is frustrated that marketing is failing and puts his hands on his face.

Why Your Marketing Is Failing (7 Reasons)

By | Content Marketing, Lead Generation, Pay Per Click | No Comments

Everyone is looking for a silver bullet for their marketing, especially when it comes to digital and online. That one elusive thing or concept or tactic that will turn the tide towards new customers, new revenue, and sustained growth. So many business leaders feel their marketing is failing because it’s a matter of time. That they are “thiiiis close” to cracking the code.

They aren’t.

You see, there isn’t just one thing that works in a vacuum – or that causes marketing to fail. There isn’t a single tactic that consistently produces without the support of other platforms, channels and content. Think about it this way…will a killer ad concept work if:
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A diagram shows a path to determining if you need to hire an ad agency to grow ROI.

Do You Need An Ad Agency – 13 Reasons You Might

By | Lead Generation, Pay Per Click, Social Media | No Comments

Determining if you need an advertising agency isn’t really that difficult of a process. If you are even thinking about it, chances are it’s on the horizon. And there’s some easy tell-tale signs.

We talked to 20 of our past and current clients to find some of the pain points that led them to make the call to Search Solutions. There were 13 recurrent themes or reasons that came up multiple times. Anywhere from 8 times to be exact. How many of these apply to you?

If 3 or more of these apply, chances are it’s time to explore a relationship with an agency. Regardless of what your financial capacity is for that relationship, there’s options to meet your needs. Sometimes it’s as easy as taking the salary you’d spend on a mid-level employee and putting that towards ad agency services. The unfortunate reality, also, is that outsourcing marketing work to an agency is a better use of money than keeping staff whose skills have aged or who may not have the ability to move your business forward. 
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An image shows how changes to AdWords will help showing increased ROI, likes and sales.

New Changes To AdWords

By | Lead Generation, Pay Per Click, Retargeting | No Comments

If you spend time in the day-to-day management of Google AdWords (Soon to be rebranded as Google Ads), you know changes to AdWords are coming – or have already come. The good news: the AdWords interface has many exciting new features that should enhance your digital marketing performance. The bad news: You are going to start from scratch regarding where things live, how you access data, and how data is “shown” in a broader sense. Read More

2018 digital marketing is represented as a wall to break through with a hammer

8 Digital marketing best practices for 2018

By | Content Marketing, Lead Generation | No Comments

2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.

If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More

marketing ROI is shown as a tablet with bar graphs pointing up, up, up!

Marketing ROI: What Works in 2017?

By | Lead Generation, Pay Per Click | No Comments

Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.

But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More

a row of pie charts and graphs show how to outsource marketing to get positive ROI

Should You OutSource Marketing? Behind The Numbers

By | Content Marketing, Lead Generation | No Comments

One of the biggest questions C-level decision makers and business owners face each year is how to deal with their largest financial line item (and most important investment) – people. People drive organizations from both the top down and the bottom up. They are its lifeblood. However, having the RIGHT people in the RIGHT roles is what propels a business forward. Enter the marketing department. How many people do we need? What roles are critical? Should we outsource our marketing – any or all of it? Let’s go behind the numbers and reverse-engineer salary and revenue expectations. Read More

outsourced digital marketing firms are a queen on a chess board and traditional agencies are a pawn in this image.

Outsourced Digital Marketing Firms Are Ad Agencies Of The Future

By | Lead Generation, Pay Per Click | No Comments

Traditional ad agencies are in trouble, especially small ones. In an industry where your capital walks in and out of the door each day, the value you can bring a client all comes down to thought leadership. And real thought leadership comes from smart, talented people with a knack for making things happen (hence outsourced digital marketing firms claiming more marketshare from business of all sizes).  These people aren’t created overnight. They evolve. And when they hit a certain point, they get sucked up into the vacuum of larger agencies. And after that? They branch out on their own to take their skills direct to customers, or they white label their work to agencies, reaping more of the financial benefit. Read More

PPC campaigns are next to a keyboard and a wallet on an oak desk

Don’t Pay Management Fees AND Markup On Your PPC Spend

By | Pay Per Click | 3 Comments

It’s time to tackle an outdated, and quite frankly absurd, practice that old-fashioned advertising agencies and second-tier digital marketing companies use. By the title, you can guess what that is.

Just think about it a little bit. If you’re paying a person or persons to actively manage your Google Adwords, BING Ads, Facebook Ads, etc, why should you also pay “markup” on the spend just to run it on an agency’s line of credit versus your own? Or, why is it fair to pay management fees AND a “percentage of spend” on top of that? Read More