Facebook Ads. If you are a modern marketing agency, you’re using the platform. And if you’re a modern agency client, you want to know what ads are working and just what they are doing. Chances are you’ve been shown some KPI’s that have included relevance score. Read More
More and more business owners and C-level decision makers are turning to WordPress. It’s so much more than the ‘blogging platform’ it was 7 or 8 years ago. WordPress has incredible resources for businesses that need their websites to sell product, generate leads, tell their story and increase their share of voice.
In today’s internet world where countless new websites pop up on a daily basis and competition is fierce, website speed is critical. This CAN be a real strong-suit for WordPress (WP). If you’re a WP website owner, then your page load speed is probably something you think about at least once in awhile – and if not, it should be. As a matter of fact, website speed is one of the biggest influences on the experience your visitors have…and if they’ll buy from you (or ever visit again). In addition, the speed with which your site loads will impact bounce rates, clickthroughs and conversions. Consequently, organic search value is at risk. Read More
Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More
Search engine optimization, or SEO as it is more commonly known, can be very intimidating. There’s always someone saying its dead or about to die. There’s always someone saying they have a not new way to manipulate Goole and BING into sending you more traffic with their new SEO tactics.
It sounds super technical, almost to the point where you might feel the need to get a background in programming and computer engineering just to get the gist. In reality, there are some very basic marketing concepts behind every SEO tactic, you just have to cut through the tech lingo to find them.
Let’s start with the basics. The first thing you need to do is… Read More
Almost every business website has a blog. If yours doesn’t, it should. It really doesn’t matter what your vertical is…your thoughts are just as important as your products. Your website and blog serve as the linchpin of digital marketing. They connect readers with your key product/service pages through long-form ideas and content. Your online visibility, your position in your industry as a “leader” and even your website rankings all depend on your ability to put your best content forward with the only digital asset you completely control. Your blog is your opportunity to shine; but to see the best results, you may need a little outside help. Read More
B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.
Does this describe your marketing department?
If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More
It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More
There’s more than one way to skin a cat. And there’s more than one way to approach marketing for your business. Sometimes, it’s worthwhile to develop a full marketing department in-house, especially if you can keep salaries low and productivity high. But there’s a compelling case for using an outsourced marketing department also. Read More
Conventional ad agencies can be frustratingly opaque about the work they do and what results that work actually has on their bottom line. Client organizations merely receive an invoice for hours worked without any indication of how those hours have served their bottom line. Lots of “tasks” and “meetings” and “concepting”. But little in the way of ROI. That’s why outsourced digital marketing agencies have become so popular… Read More