3 Digital Marketing Trends That Will Dominate 2020

Its summer 2019…but 2020 will be upon us before you can blink. With that said, let’s look ahead to the 3 big trends that will drive outsourced digital marketing in 2020…

CHATBOTS

Chatbots or just “bots” – are a computer program that simulates a natural human conversation. Users communicate with a chatbot via the chat interface or by voice, like how they would talk to a real person. Chatbots interpret and process user’s words or phrases and give an instant pre-set answer.This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. 

More importantly, they can create their own “automated flows” when used with tools like ManyChat or ChatFuel, especially in regards to Facebook and Instagram use – as well as WhatsApp and other tools.

Surveys show that:

  • Chatbots will power 85% of customer service by 2020
  • Chatbots offer24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
  • More than 6o% of respondents prefer messaging an online chatbot than a real person (!)
  • By 2025, chatbots will help businesses save over $8 billion per annum
  • 75% of businesses want chatbots in-use by 2020:

PERSONALIZED EMAILS

Personalized emails stand out in inbox. They use highly relevant, tailor-made material. Often playing on a person’s on-site actions, previous purchases, etc. Personalized emails strengthen customer experiences by sending the right content to the right people at the right time. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized email content, regardless if you are involved in the e-comm space or not. Consider these personalization stats.

  • 63% of consumers are highly annoyed with generic advertising blasts
  • 80% say they are more likely to do business with a company if it offers personalized experiences
  • 90% claim they find personalization appealing

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Even Ebay has made a push to offer more custom related product emails to users based on what they’ve already purchased, showing them “partner products” or related products.

VOICE SEARCH

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. At this time, there is no way for voice search to be “monitized” or tapped from an advertiser perspective. From a paid search perspective, more people are conducting voice to text searches that include “Hey Google” or “even Alexa….” Consider these numbers:

  • 50% of all searches will be via voice by 2020
  • More than 50% of American homes will own a smart speaker by 2025
  • 75% of people who own voice speakers say that their devices are used as part of their day-to-day
  • Voice shopping is set to jump to $40 billion in 2022
  • Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units

Overall, people expect to be using voice search for more (and wider) uses in the future. Most believe that voice search and “visual search” will marry up at some point, but not necessarily with websites. There may be voice to text, then to image displayed via hologram or holograph. As crazy as that sounds…websites may be on the downhill slide as more people expect more robust in-app experiences, better voice search returns and “more wearable tech” as well.

If your digital marketing company isn’t exploring alternate opportunities or at least talking to you about what’s possible, please give us a call. We’d love to help you leverage “smarter marketing” in 2020 and beyond!

Author Dan Foley

Dan is a content marketing and social media marketing expert with more than 5 years of experience working with B2B and B2C brands all across the United States. His clients include dentists, real estate agents, auto dealers and online retailers.

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