Traditional ad agencies are in trouble, especially small ones. In an industry where your capital walks in and out of the door each day, the value you can bring a client all comes down to thought leadership. And real thought leadership comes from smart, talented people with a knack for making things happen (hence outsourced digital marketing firms claiming more marketshare from business of all sizes). These people aren’t created overnight. They evolve. And when they hit a certain point, they get sucked up into the vacuum of larger agencies. And after that? They branch out on their own to take their skills direct to customers, or they white label their work to agencies, reaping more of the financial benefit. Read More
It’s time to tackle an outdated, and quite frankly absurd, practice that old-fashioned advertising agencies and second-tier digital marketing companies use. By the title, you can guess what that is.
Just think about it a little bit. If you’re paying a person or persons to actively manage your Google Adwords, BING Ads, Facebook Ads, etc, why should you also pay “markup” on the spend just to run it on an agency’s line of credit versus your own? Or, why is it fair to pay management fees AND a “percentage of spend” on top of that? Read More