Facebook is one of the most popular places to maximize your marketing efforts and get serious ROI. Some say Facebook organic reach is dead, and everything is a now a “pay to play” model. We don’t think this is true, because our clients are seeing great results with creating Facebook audiences and growing those groups. To help, we put together some easy tips our clients have been using to improve their Facebook results. Read More
The Internet is a vast, ever-growing entity. It has fundamentally changed nearly every aspect of our lives. Think for a second about how social media has changed how we interact with friends, family, co-workers, and communities. Look up how much retail business happens online during Cyber Monday alone…it’s staggering. It’s really pretty amazing that a technology in its infancy just 20 years ago is now a crucial part of our day-to-day lives.
Websites are at the core of our day-to-day business lives as well. Apps, virtual reality and augmented reality experiences are also fighting for “time” with prospective customers, but business websites remain a primary cog in the wheel of financial success. Website marketing, not surprisingly, is more important than ever. But how do you create real, qualified traffic to your site in a way that’s cost effective (meaning, in a way that generates positive ROI)? Read More