Marketing departments and their staff are always pressed for time. Not only that, their time is pressed to produce results. Focusing on top level strategy and key initiatives are where time is best spent. One of the best ways to “keep focused” is by finding marketing tasks to outsource that end up taking too much time or technical expertise. Read More
2018 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that.
If your business is going to stand a chance of getting positive ROI from its digital spend, there’s a few best practices you’ll want to consider. Those include: Read More
Successful digital marketing campaigns rely heavily on adaptability with the ever-changing nature of the internet. Because of how quickly things change, business owners must constantly change their bag of tricks, otherwise they’ll lose ground to more nimble competitors. To prevent this from happening to your digital marketing campaigns, your business should familiarize itself with the following updates. Read More
Search engine optimization, or SEO as it is more commonly known, can be very intimidating. There’s always someone saying its dead or about to die. There’s always someone saying they have a not new way to manipulate Goole and BING into sending you more traffic with their new SEO tactics.
It sounds super technical, almost to the point where you might feel the need to get a background in programming and computer engineering just to get the gist. In reality, there are some very basic marketing concepts behind every SEO tactic, you just have to cut through the tech lingo to find them.
Let’s start with the basics. The first thing you need to do is… Read More
Almost every business website has a blog. If yours doesn’t, it should. It really doesn’t matter what your vertical is…your thoughts are just as important as your products. Your website and blog serve as the linchpin of digital marketing. They connect readers with your key product/service pages through long-form ideas and content. Your online visibility, your position in your industry as a “leader” and even your website rankings all depend on your ability to put your best content forward with the only digital asset you completely control. Your blog is your opportunity to shine; but to see the best results, you may need a little outside help. Read More
A question that comes through quite a bit during conversations with prospects centers around Google AdWords. To quote it verbatim, “does Google AdWords work for small business?” Our standard answer to them is “not usually”. As you can imagine, it draws some interesting reactions. Read More
B2B marketing is a fine art that requires specialists from every walk of life – graphic designers, content writers, paid ad professionals and social media managers just to name a few. A well-rounded B2B marketing strategy also requires that team to adapt along with the ever-shifting digital landscape, and stay on top of emerging trends. What works one month will likely not work the next, at least, not in the same capacity. B2B Marcom departments need to be hands-on with all aspects of sales generation – paid social, content marketing, display advertising and email marketing to name a few.
Does this describe your marketing department?
If it doesn’t, you may want to consider outsourcing your B2B marketing efforts. Read more to explore a few of the many benefits outsourcing can have for your company. Read More
Marketing ROI. The web is full of (somewhat dated) articles on how to CALCULATE it. Everyone and their dog has thoughts on what tools to use to make sure you’re looking at the right data and what line-items to include when creating your marketing budget.
But what good is understanding the data and crafting a sound budget if the inputs don’t really create any marketing ROI? What tactics and strategies are actually working (right now) to generate leads and sales? What are smart businesses doing to create multiples of their spend? That’s what we want to talk about here. Read More
It may seem obvious that business owners, CMO’s and marketing VP’s want their digital marketing to produce results, but as a growing trend, this is becoming a requirement and not a want. Results need to be easily measurable so businesses have proof that their investment in digital marketing truly works. For proof of this trend, take a look at Gabe Leydon, CEO of Machine Zone, one of the biggest gaming companies in the world. This interview below should scare a lot of brand agencies and media buyers. Not because it’s shocking, but because it’s true. Watch the video here: Read More
There’s more than one way to skin a cat. And there’s more than one way to approach marketing for your business. Sometimes, it’s worthwhile to develop a full marketing department in-house, especially if you can keep salaries low and productivity high. But there’s a compelling case for using an outsourced marketing department also. Read More