Yearly Archives

2016

one of the big changes to adwords is shown as a responsive display ad

What You Need To Know About Upcoming AdWords Changes

By | Lead Generation, Pay Per Click | No Comments

As a small business, local search is everything. Rather you understand it or not, your ability to thrive in the local search landscape will dictate your success. You’re reading this, so chances are you do understand! With that said, there’s big things on the horizon. Not just for big brands either, for every day businesses and even the mom-and-pop shops across the Metro. Here’s three things you need to know about upcoming AdWords changes:

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ip targeting shows a red home in a sea of white IP addresses

The Evolution of IP Targeting Ads

By | Lead Generation, Pay Per Click | No Comments

One of the first applications of information in an IP database was targeting to specific geographic regions. Most commercial ad management systems have IP databases that can make geographic targeting possible. However, there are a couple weaknesses in this method. The first (and biggest) problem is that, for various reasons, not all IPs can be mapped to an accurate location.

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