If you’re like most business owners, when you hear the term “digital marketing” and “outsourced” in the same sentence, you instantly think of a fresh-out-of-college techie with some basic web design experience. And that is largely true. Many young people with digital skills are bucking the traditional job market in favor of the gig economy. They crave project-based work and freelance work that doesn’t require a commute, a 9 to 5 and an office setting. Read More
The buzz around social media marketing has died down a little bit, especially with the advent of native advertising gaining traction in recent months. Still, it’s a viable outlet for engagement and brand building, not to mention effective digital reputation management. Whether you own a brick-and-mortar shop serving a local audience or an online business that reaches customers all over the world, you’re probably using at least one social media outlet to market your business.
But with so many options, you may be struggling to justify where you spend your time and dollars. Do you focus on your Facebook page, set up a Pinterest account and start taking pictures on Instagram, or spend time on Twitter every hour of the day? The answer may lie in understanding who is using these channels most and how they are using them. Read More
