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February 2016

ip targeting shows a red home in a sea of white IP addresses

The Evolution of IP Targeting Ads

By | Lead Generation, Pay Per Click | No Comments

One of the first applications of information in an IP database was targeting to specific geographic regions. Most commercial ad management systems have IP databases that can make geographic targeting possible. However, there are a couple weaknesses in this method. The first (and biggest) problem is that, for various reasons, not all IPs can be mapped to an accurate location.

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