Monthly Archives

November 2015

Most Businesses Don’t Need App Advertising

By | Pay Per Click | No Comments

People don’t want to see your ad when they’re using apps. Period. There’s not a lot else that needs said. Most businesses don’t need app ads in the digital marketing mix. There’s too many ways it can go south, and too much heavy lifting that needs to be done to make the initiative work. Jumping to this stage is literally throwing good money at bad.

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