There’s a few ultra-important questions to ask before hiring and ad agency for SEO purposes. If you don’t get the answers to these questions, you’re probably setting yourself up for disappointment. Why? Because most digital advertising agencies are focused on delivering creative work, not results. Others have business models centered on billing you for their time (which, again, does not take results into account). That’s not to say there aren’t agencies with strong, proven search optimization chops. There certainly are. But there’s far more who have no clue what SEO really is, yet they’ll bill you for it each and every month. To avoid that ugly scenario, here’s the vetting questions you’ll want to ask, from an online consultant’s point of view. Read More
